Universidad Católica Boliviana "San Pablo"

Marketing Planning, later in chapter IV it contemplates the analysis of the Macro and Micro environment and then in Chapter V describe the current situation of the company through a diagnosis, Chapter VI conducts market research aimed at determining the tastes and preferences of buying appliances in Santa Cruz de la Sierra. Chapter VII describes the proposed Marketing Strategy Planning. Finally in Chapter VIII, we can observe the conclusions of the present final grade paper and the recommendations