Universidad Católica Boliviana "San Pablo"

Abstrac H y C is a Company that got in the industry of metal trusses in the year 2016 for that it do not have a lot of commercial experience in the industry that has a lot competence. In Santa Cruz de la Sierra the construction sector grows soothingly making the market bigger, that is great for the Company because will be more consumers for it. This document search the way of increase the sales based on the industrial marketing for the company might increase its profits, for can do that has been made one general diagnostic. The diagnostic was showed in the matrix FODA, MEFI and MEFE, presenting that the best strategy is the market penetration. After that has made one propose taking into consideration the market penetration and the industrial marketing making strategic and operatives options making one financial analysis taking account the budget and the profits if the proposal.