Universidad Católica Boliviana "San Pablo"

ABSTRACT This researching work has been a technical, methodological, economic and financial study to create an entertainment business “GAMESTATION” placed in Santa Cruz de la Sierra City. The project results are: A marketing research to find the unsatisfied demand. The investment amount is not very high, it will be placed on the 3er intern ring, Noel Kempff Mercado Avenue, between the streets Los Nogales y Los Pinos, for being a strategic location. The strategies chosen for the company will be the differentiation approach. The organizational structure along with the functions, characteristics and attributions given to each member of the entreprise. The total investment is $us.50317, the 40% are equities, the rest is bank lent. The income and total costs projected are gotten at 5 years forward. Finally we analyze the financial indicators, determining the feasibility of the project and to invest in this new venture.