Universidad Católica Boliviana "San Pablo"

i ABSTRACT This document develops an Employer Branding or Employer Brand program to improve the attraction, retain and improve the commitment of the collaborators of the financial intermediation entity, which is of notable importance for the profitability of the company. In the present study there is a survey carried out on future applicants, aged 18 and over, and also an interview carried out with a focus group, who are collaborators of the financial intermediation entity for which the study was carried out. An employee branding program was carried out to reinforce the employer brand, in which the image was taken into account for the exterior in their social networks, active participation in their networks, recruitment and selection methods were also created, policies incentives and professional development.