Universidad Católica Boliviana "San Pablo"

ABTRACT The objective of this project is to develop a Corporate Social Responsibility Plan in the management of the Dental Clinic of the Bolivian Catholic University in the department of Santa Cruz. This document is divided into three main chapters: the first, a theoretical framework, which frames all the concepts necessary for carrying out the project, the second presents a general diagnosis of the macro and micro environment with the respective analyzes and the last presents a detailed proposal for the clinic under study. A diagnosis of the clinic in general was made taking into account the principles of CSR to identify the points that should be worked on. Likewise, in order to improve the relationship, the most important Stakeholders for the clinic were identified and prioritized. And finally, a dynamic SWOT analysis was performed according to the results of the diagnosis and analysis to determine the strategies on which the proposal is based. According to the four established strategies, the Social Responsibility Plan was formulated taking into account the value chain of the clinic, the SWOT analysis to incorporate the CSR philosophy.