Universidad Católica Boliviana "San Pablo"

ABSTRACT In today's society there is greater concern for healthy lifestyles and for the prevention of diseases, the present project of degree describes the bases for the creation of a vegan meat company whose products according to the research carried out have acceptance in the market given the interest of people for a way of life in which the consumption of meat is avoided. In order to obtain information for the formulation of this feasibility project, the macro and micro environment have been analyzed, a survey ticket has also been applied to people aged 18 to 42 to know if they would be willing to consume vegan meats. , having established that there are potential customers. With the information gathered, the present feasibility project has been formulated with the following results: the VAN 51.822,16 Bs., the internal rate of return is 31,90% and the cost benefit ratio is 1,2995, the project is viable and feasible, so its execution is recommended under the conditions described in the present investigation.