Universidad Católica Boliviana "San Pablo"

ABSTRACT The project of creating a spa fitness center Bodyfit, born from the identification of a business opportunity in the sector detected physical activity and body care the city of Santa Cruz de la Sierra. This opportunity seeks to offer customers 18 to 45 years a new alternative for health care and aesthetics, so get to look and feel good future. The increase in business centers physical activities in the country has generated so much interest that today we can even talk about competitiveness in this kind of business,this should be mainly two reasons; the constant search by the customer of new experiences and differentiation strategies leading companies in order to offer a unique product on the market. Finally the conditions economic, social and political of the country contribute to the realization of this project that seeks to meet the needs of financial profitability.